Amazon Fire TV is revolutionizing the way users discover new shows and movies with its latest AI-powered feature upgrade. By integrating its in-house AI model into the search feature, Amazon is simplifying the process of finding content based on genre, plot, and more. This personalized content recommendation feature aims to address the common challenge faced by streaming customers – spending more than 10 minutes searching for options each time they access their streaming services.
The AI search feature on Amazon Fire TV devices doesn’t just enhance the search experience, but it also offers smart search capabilities to users. With the ability to search for movies and shows based on topics, genres, plots, characters, actors, and even quotes, users can now discover content that aligns with their preferences seamlessly. The feature is powered by one of Amazon’s in-house large language models, enabling users to perform complex search queries like “Show me psychological thrillers with surprise endings.”
Amazon’s AI search feature not only provides relevant results for search queries but also streamlines the user experience by displaying content from multiple subscription libraries. Users can now see results from Prime Video and other subscription services like Netflix and Disney+ Hotstar, ensuring they only view content that is available to them for free. Moreover, the feature is Alexa-supported, enabling users to verbally search for content recommendations, further enhancing the convenience of content discovery on Fire TV devices.
While the AI search feature is currently available to users in the US in English on select Fire TV devices running Fire OS 6 and later, Amazon has plans to roll it out to all eligible devices in the coming weeks. However, the tech giant has not shared any specific timelines for a global release of the feature or support for additional languages. As Amazon continues to innovate and enhance user experience on its Fire TV devices, the AI search feature represents a significant step towards simplifying content discovery for users worldwide.
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