YouTube recently announced a new feature called ‘Hype’ that aims to provide more community support to small content creators. This new program is designed to help creators reach a wider audience and increase their rankings on the platform. With ‘Hype’, viewers can now boost a video’s visibility by ‘hyping’ it, in addition to liking it.
According to YouTube’s Community Specialist, viewers in select regions such as Brazil, Turkey, and Taiwan can now ‘Hype’ a video to increase its ranking among other videos published within the last seven days. The more a video is hyped, the higher it will be ranked on the platform. This feature is aimed at helping small content creators gain more visibility and support from the community.
However, there is a catch to this new program. Only creators who are part of the YouTube Partner Program with less than 500,000 subscribers are eligible for the ‘Hype’ feature. Additionally, all their videos must comply with YouTube’s Community Guidelines in order to qualify. This initiative is currently in the testing phase, and it is uncertain if it will be made available to more creators in the future.
In addition to the ‘Hype’ feature, YouTube offers other support options for creators, such as Super Chat and Super Stickers, which allow them to earn monetary benefits apart from ad revenue. These tools enable creators to engage with their audience and build a loyal following. The platform is continuously working on developing new features to provide more opportunities for content creators to grow their channels.
YouTube recently introduced a feature that enables users to post comments below videos to provide more context. This experimental feature is currently available to users in the US in the English language. Users can add notes below videos to offer additional information and clarity to viewers. This feature is part of YouTube’s efforts to improve user experience and make the platform more interactive.
Overall, YouTube’s new ‘Hype’ feature shows promise in providing greater community support to small content creators. By boosting a video’s visibility through ‘Hype’, creators have the opportunity to reach a wider audience and increase their rankings on the platform. While this feature is currently limited to a select group of creators, it is a step towards empowering all content creators to grow their channels and engage with their audience effectively.
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