Microsoft has recently confirmed that the highly anticipated game, Call of Duty: Back Ops 6, will be available on Xbox Game Pass at launch. This move has the potential to change the landscape of gaming subscriptions, as all Game Pass subscribers will have access to the game on day one. This decision comes after reports surfaced indicating that Microsoft was considering adding the next Call of Duty installment to its game subscription service.
Microsoft’s strategy of offering all first-party titles on Game Pass at launch has had both positive and negative implications. While this has led to an increase in subscriber numbers, with the service now boasting 34 million subscribers, there has been a decline in direct sales of Xbox exclusive games. By bringing Call of Duty, a best-selling game franchise, to Game Pass, Microsoft aims to attract more subscribers. However, this move could potentially hurt direct sales of the game.
Gaming subscription services have faced challenges in recent times in terms of adding new paying members. Analysts have reported that spending on non-mobile game subscription services has stagnated, with minimal growth seen in recent years. This poses a challenge for companies like Microsoft as they look to expand their subscription services and attract a larger player base.
Microsoft recently made the decision to shut down several game studios under its umbrella, including Tango Gameworks and Arkane Austin. This move was made in order to focus on priority games and improve the quality of their offerings. While some titles, like Redfall, failed to meet expectations, others, such as Hi-Fi Rush, were considered breakout hits. However, a significant portion of player numbers for these games came from Game Pass rather than direct sales.
Microsoft’s acquisition of Activision and their decision to release Call of Duty on Game Pass signify a major shift in the gaming industry. By making one of the most popular game franchises available on their subscription service, Microsoft is betting big on the future of gaming subscriptions. The upcoming reveal of Black Ops 6 at an Xbox event is expected to give players a first in-depth look at gameplay, setting the stage for what could be a game-changing moment in the world of gaming subscriptions.
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