OpenAI is set to unveil its latest artificial intelligence-powered search product, stepping up its competition with tech giant Google. This move comes as OpenAI aims to establish itself as a key player in the AI search market. The announcement, scheduled for Monday, is seen as a strategic move to challenge Google’s dominance in the space.
The new search product is an extension of OpenAI’s flagship ChatGPT product, allowing it to retrieve information directly from the Web and provide citations. ChatGPT, known for generating human-like responses to text prompts, has been seen as an alternative for gathering online information. However, it has faced challenges in delivering accurate and real-time data. By integrating a search functionality, OpenAI hopes to enhance the user experience and attract a wider audience.
Apart from Google, OpenAI will also be competing with Perplexity, an AI search startup with a valuation of $1 billion. Founded by a former OpenAI researcher, Perplexity has gained popularity for its AI-native search interface that includes citations and visual content in search results. With 10 million monthly active users, Perplexity poses a significant threat to OpenAI’s market share.
Despite ChatGPT’s initial success in reaching 100 million monthly active users in record time, OpenAI has experienced fluctuations in website traffic over the past year. The company is now focused on expanding its user base and improving user engagement. The decision to retire ChatGPT plugins in April indicates OpenAI’s commitment to refining its offerings and addressing user feedback.
As OpenAI prepares to announce its AI-powered search product, industry observers are closely watching its impact on the market. With Google’s annual I/O conference just around the corner, the timing of OpenAI’s announcement is strategic. The competition in the AI search space is heating up, and companies like OpenAI are vying for a larger share of the market. It remains to be seen how OpenAI’s new product will fare against established players like Google and emerging startups like Perplexity.
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