Samsung is poised to introduce its first extended reality (XR) headset at the eagerly awaited Galaxy Unpacked 2025 event, further cementing its position in the ever-evolving tech landscape. Known as ‘Project Moohan,’ the name translates to ‘infinity’ in Korean, suggesting an ambitious vision for the device. Initially revealed in December 2024, this headset is strategically crafted to compete with the industry heavyweight, Apple Vision Pro. While the complete technological specifications remain under wraps, Samsung has lured attention with glimpses of features hinting at a robust user experience.
Early reports indicate that Project Moohan will showcase several promising attributes, such as multimodal input capabilities, cutting-edge display technology, and advanced passthrough functionalities. These features are likely to create an immersive user experience that blends augmented reality (AR), virtual reality (VR), and mixed reality (MR). This versatility positions Samsung’s headset as not just another competitor but a potential leader in an increasingly saturated market.
Notably, this headset will be the first to utilize Android XR, an operating system designed specifically for XR devices, co-developed with tech giants like Google and Qualcomm. This new operating system aims to unify the XR experience, allowing for applications and features that optimize the virtual space.
However, the launch of Project Moohan comes at a critical juncture for the XR market, which has exhibited signs of stagnation. Data from Counterpoint Research reveals a 4% year-over-year decline in global VR headset shipments, alongside a staggering 30% decrease for AR smart glasses. Despite this slump, the market anticipates a slow recovery, with projections of moderate growth in the coming periods. This background presents both a challenge and an opportunity for Samsung as it enters this competitive arena with its fresh offering.
Samsung’s entry into the XR market will inevitably mean direct competition with established devices like the Apple Vision Pro and Meta Quest 3. Both competitors have pioneered features such as passthrough capabilities, an aspect that many consumers now expect from XR technology. To differentiate itself, Project Moohan is anticipated to integrate Google’s Gemini AI assistant, enhancing its functionality through intelligent software support. This incorporation could significantly influence user engagement and establish Samsung’s device as a preferred choice for tech-savvy consumers.
As Samsung gears up for its reveal at the Galaxy Unpacked event, expectations remain high. The company will need to not only present a compelling device but also a clear value proposition that encapsulates advanced technology, user-friendliness, and practical applications. The outcome of this launch could set the tone for Samsung’s future endeavors in the XR sector and shape consumer perceptions within a fluctuating market.
The debut of Project Moohan symbolizes Samsung’s commitment to innovation and adaptation in a challenging landscape. The potential for success hinges on how well it responds to market demands and differentiates itself from established giants. As we await the unveiling, all eyes will be on Samsung to see if Project Moohan shall indeed be the game-changer in the world of XR.
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