At the age of 16, Jessica Berman already had her sights set on a career in professional sports leadership. Fast forward almost three decades later, and she is now the commissioner of the National Women’s Soccer League (NWSL). Coming from a background in labor and employment law, Berman made significant strides in her career, working her way up from internships at the National Hockey League to becoming the first female deputy commissioner of a men’s professional sports league with the National Lacrosse League.
Taking the helm of the NWSL in the midst of turmoil, Berman was faced with allegations of emotional abuse and sexual misconduct within the league. An independent investigation revealed systemic abuse and a lack of basic safety measures for players. Berman issued a public apology and pledged to make sweeping changes to create a safe and positive environment within the league, aiming to rebuild trust among players, staff, and fans alike.
Throughout 2023, Berman embarked on a mission to overhaul the culture of the NWSL and propel its business forward, all while navigating the burgeoning landscape of women’s sports. She spearheaded the league’s first-ever collective bargaining agreement, improving compensation and working conditions for players. Additionally, she implemented a million-dollar prize pool for U.S. women’s soccer, marking a significant milestone for the league.
Under Berman’s leadership, the NWSL has seen unprecedented growth in both viewership and financial stability. Securing a landmark media rights deal worth $240 million over four years, the league has significantly expanded its reach and audience. Partnering with industry giants like Amazon has further elevated the league’s visibility, with increased merchandise offerings and digital content accessibility.
From a league mired in crisis to one of the most valuable women’s teams, the NWSL’s trajectory under Berman’s guidance has been nothing short of remarkable. The average team valuation has skyrocketed from $2 million to $66 million, with Los Angeles’ Angel City FC leading the pack at a valuation of $180 million. Berman attributes her success to a combination of hard work, ambition, and staying true to her authentic self.
Beyond the professional milestones, Berman finds pride in the validation received from those who have long championed women’s sports. Witnessing the support of current and retired players fuels her passion for creating a more equitable and empowering environment within the NWSL. Berman also emphasizes the importance of self-care, highlighting the role of personal well-being in her ability to lead effectively and make a positive impact.
Jessica Berman’s journey from aspiring teenager to trailblazing sports commissioner exemplifies resilience, determination, and a commitment to fostering positive change within women’s soccer. Through her leadership, the NWSL has experienced a renaissance, solidifying its position as a powerhouse in the world of professional sports. As the league continues to grow and evolve, Berman’s legacy serves as a testament to the transformative power of perseverance and dedication.
Leave a Reply