The highly successful film, It Ends With Us, has been making waves at the box office with a surprising $50M opening weekend. However, behind the scenes, rumors have been swirling about a supposed conflict between the film’s star and producer, Blake Lively, and filmmaker Justin Baldoni. Fans on TikTok have been quick to point out various instances that suggest tension between the two, such as their lack of photos together at the movie premiere and Lively not following Baldoni on social media.
In the film, Baldoni portrays an abusive lover to Lively’s character, leading some to believe that their on-screen tension may have spilled over into real life. While some actors thrive on conflict off-screen to enhance their on-screen chemistry, sources close to the film have revealed that Baldoni and Lively did not see eye to eye during the making of the movie. Similar to coworkers who may not get along in a typical office setting, tensions were high behind the scenes of It Ends With Us.
Despite the alleged conflict between Baldoni and Lively, the Gossip Girl alum took charge in various aspects of the film. Lively was heavily involved in the social media marketing of the movie, not only directing the creative but also appearing in much of it. Her impact on the film was significant, with one Sony insider even expressing a desire for her to work full-time on their productions. Additionally, rumors suggest that Lively had a strong presence in the editing room, further solidifying her influence on It Ends With Us.
Despite the rumors and speculation surrounding the conflict between Baldoni and Lively, Baldoni himself has hinted at the possibility of Lively directing future installments of It Ends With Us. This surprising revelation has sparked further discussion among fans and industry insiders about the direction of the franchise. While comparisons have been drawn to past controversies surrounding similar films, the level of drama surrounding It Ends With Us has yet to reach its peak.
In response to the growing rumors and speculations, filmmaker Justin Baldoni has turned to crisis PR expert Melissa Nathan of The Agency Group. With years of experience in handling high-profile cases, Nathan is tasked with managing the fallout from the alleged conflict between Baldoni and Lively. The decision to bring in a crisis PR team underscores the seriousness of the situation and the importance of managing the film’s reputation in the public eye.
As the truth behind the rumored conflict between Blake Lively and Justin Baldoni continues to unfold, It Ends With Us remains a captivating topic of discussion among fans and industry insiders alike. Despite the challenges faced during the production of the film, the success at the box office speaks to the power of storytelling and the dedication of the cast and crew involved. Only time will tell what the future holds for the franchise and whether the rumored tensions will have a lasting impact on the legacy of It Ends With Us.
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